Shin-Chan is a 5-year old kindergarten boy. He lives in the suburbs with his father who is a carefree office worker, his mother, and the family dog. Shin-Chan is a mischievous boy who likes pretty girls and does as he pleases. For Shin-Chan's mother and father, he is quite a handful. Mischievous in class too, he always makes his teachers angry.
Shin-chan originally appeared as a series in magazine for young adults. It enjoyed instant popularity when it was aired on television. Shin-Chan has been extremely popular, not only among children, who have a lot in common with him, but also with adults. One of the features of the cartoon's popularity is its visuals. The way in which Shin-Chan presents an innocent yet satiric look at the adult world is equally appealing. Adults watch ethusiastically as Shin-Chan gets away with the kind of pranks only children are allowed to pull. Shin-Chan can be instantly appreciated by all.