Popular animated characters make their appearance not only in comics, movies and TV, but in almost every aspect of our daily lives from stationery, toy, clothes, accessories to food and beverages and the like.
With the adaptation of our animated characters, any product can share in their popularity and as a result, enjoy increased brand awareness and higher brand recall. AI's family of over 500 licenses in over 2000 categories have filled the retail shelves in 10 countries across the region.
The Merchandising Department is well experienced in product licensing and product development, and also offers professional advice on design and promotion concepts. In addition, it also helps to coordinate telecasts and publication schedules to synergize marketing plans of licensees whenever possible.